B2B marketing benchmarks for marketing leadership

Jake Holder, Independent Marketing Analyst at Marketing Highway, publishes channel-mix, vendor-stack, and headcount benchmarks for B2B marketing teams.

What we do

Marketing Highway publishes B2B marketing benchmarks for marketing leadership. We work with public-records data — domain registrations, ad-spend filings, employee growth records, and public-company marketing disclosures — to build comparative datasets that inform budget and channel decisions.

Channel-mix benchmarking against peer companies
Marketing-team headcount and seniority analysis
Vendor and martech-stack composition studies
Outbound vs. inbound program ROI references

Engagements

Most studies run three to six weeks and produce a written report plus the underlying dataset. Pricing is fixed-fee, scoped per study.

Contact
Jake Holder — jake@marketinghighway.com
Brief, specific inquiries answered within two business days.

Public marketing data

Our benchmarks draw on the ModernIndex public-filings index for marketing-team headcount, vendor disclosures, and company-growth signals.